Clay vs Gong: Which is better in 2026?
Marketing Detailed comparison of pricing, features, ratings, and more.
Quick Comparison
User Reviews
Clay
Gong
G2
4.7 (193)
—
Aggregate score
4.7
4.7
Pricing Plans
Clay
Launch
$185/mo
Growth
$495/mo ($446/month annually)
Enterprise
Custom pricing
Gong
No pricing plans listed.
Pros & Cons
Clay
Pros
- Access to 100+ data enrichment providers through a single platform eliminates multiple subscriptions
- Claygent AI agent researches prospects on the open web, finding context that databases miss
- Spreadsheet-like interface makes complex enrichment workflows accessible to non-technical users
- March 2026 pricing overhaul cut data costs by 50–90% across most enrichment sources
- Native integrations with CRM and email tools push enriched leads directly into outbound campaigns
Cons
- Starting at $185/month with no free tier puts it out of reach for freelancers and small teams
- Learning curve is steep — building effective multi-step workflows takes significant time investment
- Credit system can be confusing with separate Data Credits and Actions consuming at different rates
- Customer support receives mixed reviews, with some users reporting slow response times
- Data quality varies by enrichment provider — results are only as good as the underlying sources
Gong
What Each Tool Does
Clay
AI-powered GTM data enrichment and outbound automation platform that pulls from 100+ data providers to build targeted lead lists and automate personalized outreach.
Read full review →Gong
AI revenue intelligence platform that records and analyzes sales calls, meetings, and emails. Provides deal insights, coaching recommendations, and revenue forecasting for sales teams.
Read full review →