Semrush
by Semrush
PaidAll-in-one digital marketing platform for SEO, PPC, content marketing, social media, and competitive analysis. Industry standard for keyword research, site audits, backlink analysis, and rank tracking.
Overview
Semrush is the industry-standard digital marketing platform used by SEO professionals, content marketers, and agencies worldwide. It provides comprehensive tools for keyword research, site audits, backlink analysis, rank tracking, competitive intelligence, PPC research, and content optimization. In 2026, Semrush expanded with AI Visibility tools to help brands optimize for AI-generated search results.
Key Features
Keyword Research — Discover keywords with volume, difficulty, intent, and SERP features data
Site Audit — Crawl websites to find technical SEO issues with prioritized recommendations
Backlink Analysis — Monitor and analyze backlink profiles for any domain
Rank Tracking — Track keyword positions daily across search engines and locations
Competitive Intelligence — Analyze competitor traffic, keywords, ads, and content strategies
Content Marketing — Topic research, SEO writing assistant, and content audit tools
AI Visibility — New toolkit for optimizing brand visibility in AI-generated answers